Context Blog : STUDIO TASK 2 - Beauty, Style & Taste

After being put into a group and discussing our findings an justifying are reason of why we liked or disliked our partners a5 designs we then were set two tasks.

Task 1- Summarise briefly why you like and don't like in response to aesthetic rules (What & Why).

LIKE

Brief summary

The reason that I feel that this piece of design is successful in accordance to the set of aesthetic rules is firstly due to the fact that is abides by the 'colour scheme should be simplistic' rule, thee designer here has clearly just used black type on a white background un order to compensate for the subtly challenging interpretation of the typography on the page, the use of contrasting simple colours allows for the focal point to be easily detectable on the page. I also feel that the design is not over-clutttered although the type on the second and third line requires a level of unraveling I feel that the type has been structured and positioned in the centre of the page with a clear left alignment. Although the piece is not entirely 'clean and crisp' I feel that it is engaging from the perspective of the audience as it gives them a visual puzzle to unravel mentally.

DISLIKE

Brief Summary

I strongly dislike this piece based on its aesthetical value firstly due the fact that firstly it is pixelated thus repelling against this rule of 'the design should be clean and crisp', the fact that when in a print format the type is illegible decreases the visibility and readability thus reducing this aspect of 'clean and crisp. Although it fulfils the rule of 'there should not be more than 3 fonts in one piece' I feel that the typeface used is not relevant to the image that is being presented to the audience. The colour scheme also seems to be black in white the same as the previous design however the colour does not seem relevant to the context as the context is not interpretable or understandable.

Once deciding upon the three most important aesthetic rules from the list we compiled as a entire group we were then set a task to select three of the most important and crucial rules.

Task 2 - Take 3 aesthetic rules and identify 3 examples of graphic design that fulfil these rules

Rule 1: The elements on the page should be structured.

http://lisathatcher.files.wordpress.com/2012/01/023_nevillebrodywork.jpg

http://www.behance.net/gallery/LOGO-DESIGN-III/5971431

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_06OnHwKw9VPhb9x4kwzuIJ8Z923DhA6E0mVcjKr3HdYv-x0HQlao1hfwjK-bsrgr0HFr4lrADx6J6yXbHMZY514zi16NZ7RZg-EMRv6LFhREhug30KHRE0jufkWj8BH6He5J1gcMqK4/s1600/the-black-keys-brothers.jpg

The reason that these set of images fulfil the 'the elements on the page should be structured is due to the fact that all type which has been used in all three pieces is centralised to the middle of the page helping establish the focal point for the audience and creating a grid-like finish for the pieces. In terms of the positioning the type in the first image has been put into a circle-like shape in the second image it takes a rectangular form and tin the third image a square form rounding of the beginning and end of the lines.

Rule 2: The design should be clean and crisp.

http://www.behance.net/gallery/Logos-2012/6025521

http://www.behance.net/gallery/Accent-(Free)-Display-Typeface/2624657

http://www.behance.net/gallery/Metropolis-1920/3244285

The reason I have chosen this set of images to fulfil the rule of 'the design should be clean and crisp' is due to the fact that these images have spacing around the type and image, this spacing around the type and image creates clarity thus making the piece of design clean and crisp. The use of minimal colours also adds to this sense of simplicity, there is no confusion or over complication or mis-connotation through the colours used.

Rule 3: The design should not be over-cluttered.

http://www.behance.net/gallery/YO/5194195

http://www.behance.net/gallery/Shelton-Slab/6041495

Although of these images shown above have more elements than the image chosen for the other two rules, the reason I have chosen these three images is due to that fact that I think that this proving this rule makes much more sense with more elements on the page. These images work as a set and fulfil the rule due to the fact that they have a substantial amount of type and image to communicate a message however these elements have been structured in a grid.

Task 3 - Identify 5 more examples for each rule of non- graphic design, it can be sculpture, design interior, film etc.

Rule 1- The elements on the page should be structured.

Industrial design- http://www.behance.net/gallery/Write-a-Bike/716663

cinematography - http://www.behance.net/gallery/Moiss-Broggy-Documentary/5674915

Digital photography - http://www.behance.net/gallery/Impossible-Spaces-/4483347

Installation - http://www.sagmeister.com/taxonomy/term/80#/node/225

Installation design - http://zeospot.com/tmw-technical-museum-entrance-by-querkraft-architects-a-nice-tree-illumination-interior-and-seating-area-design/tmw-technical-museum-illumination-tree-installation-design/

Rule 2 - The design should be clean and crisp